(AG)VOCACY & MEDIA
Agriculture is our essential industry.
The opportunity for advocacy is alive and well and much needed in agriculture. Our role as agriculturalists has changed, it is no longer growing food and reluctantly doing the required paperwork. Farmers now have to put advocacy skills to work for positive change in an industry we love and live for every day. Ensuring our farm for the future now includes reminding people that cities aren’t natural and that farmers and ranchers are invaluable to the existence of society. Connecting with legislators, press and consumers has become the reality of ensuring our first generation farm is thriving for the next.